Hey, I'm Logan Sachon.
I'm a writer, editor
& content strategist.
I create content that lives in the middle of the venn diagram of reader needs (useful! fun! available!) and publisher goals (conversions! reach! rank!).
Publication founder I am the co-founder of The Billfold, a groundbreaking personal finance site named one of TIME’s best 25 blogs of 2012.Writer & editor Daily newsletters, press pitches, op-eds, profiles, guides, support macros — I have written so many things for so many customers. I look forward to writing more.Blog enthusiast & expert Writing on the internet is my job, my hobby, my past time. I am bullish on written content and make it my business to understand how people are discovering and engaging with it now.
What I do
i use written content to meet strategic goals. you can hire me on ad hoc projects, recurring projects, or to revamp your content strategy.
Deep diving
Figuring out what we're trying to do with content, what's working, and what isn't.Looks like: content audits, competitive audits, reader research, stakeholder interviews, findings briefs
Master planning
Establishing how we can best use content to support our goals.Looks like: strategy briefs, editorial calendar templates, content property templates, suggested KPIs
Getting it done
Creating and publishing the content that will deliver on our strategy.Looks like: writing, editing, assigning, posting, assessing, revising, updating
Get in touch
Let's talk content
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