Hey, I'm Logan Sachon.
I'm a strategic content marketer.
I help organizations leverage content throughout the funnel to drive results.
Publication founder I am the co-founder of The Billfold, a groundbreaking personal finance site named one of TIME’s best 25 blogs of 2012, and the founder of The Content Audit, a newsletter where I interview cool people publishing cool content across the content ecosystemWriter & editor Under my byline and others', I have written blogs, essays, reporting, profiles, case studies, white papers, trend reports, sales collateral, website copy, guest posts, opinion pieces, SEO-optimized guides, and several newslettersContent enthusiast & expert I love reading things on the internet and writing things for the internet, for fun and for money. I've been doing both for a long time, the latter across industries and verticals
What I do
I help organizations create & implement content strategies that drive visitors, leads, and engagement.
18 years experience
Creating content that drives results
01 — Customer Research & Content Audit
Diving into your ideal customer, their needs, and exploring how your current content is (or isn't) serving them
02 — Messaging & Positioning
Articulating what your target customers need to hear from you at each stage of the funnel
03 — Content Strategy & Objectives
Establishing how you can best use content to reach your ideal customers and drive conversions
04 — Content Planning & Execution
Producing an editoral calendar that converts your strategy into an action plan and creating content that converts
05 — Thought Leadership Strategy & Outreach
Refining areas of expertise for leadership, and translating them bylines and interview opportunities
06 — Content Partnerships & Outreach
Creating a hit list of publications to target for guest posts or paid placements
What I believe
My philosophies about content—some instinctive, some-hard won.
Call it my content manifesto
Even early-stage companies need a content strategy
Being deliberate with content from the start sets you up for success as you grow
Customer experience starts with content
When you treat your leads like customers, you increase the liklihood they will become customers
Work smarter by un-siloing content
Great content strategies incorporate resource-sharing and message-syncing with teams throughout your organization
Who I've worked with
I've created content strategies, thought leadership plans, messaging frameworks, customer profiles, and content for a wide variety of organizations.
Clients include
CBS, Citibank, eHarmony, JCK, Hivebrite, Ooma, Policygenius, Pollfish, Postmates, Squarespace, Staples, TurboTax, WebMD
Scrappy startups to large-scale enterprises
Including pre-seed to late-stage startups, small-and-midsize businesses, digital agencies, and Fortune 500 companies
Across a broad range industries
Including B2B SaaS, insurtech, fintech, hardware, apps, and editorial
In a wide range of roles & capacities
Including in-house, at digital agencies, as an independent consultant, and as a founder
Client study: Bylines
Client challenge: A B2C company was piloting a B2B SaaS product, with limited budget to get the word out to a net-new audienceContent solution: A thought leadership program to place bylines and interviews in key trade publications, with unique landing pages to track leadsROI: 3 bylines placed, 4 leads influenced, with two becoming high-value conversions
Client study: Newsletter
Client challenge: Affiliate links were an important source of leads for a B2C client, but partners were living linking opportunities on the tableContent solution: A monthly newsletter for affiliate partners with resources—post ideas, SEO tips, expert quotes, and suggested messagingROI: 60% open rate, with leads from regular readers increasing 10%
Client study: Backlinks
Client challenge: B2C biz was ranking below competitors on key SERPs, despite a robust SEO program. The suspected culprit? A lower DAContent solution: A high-quality content backlink program, including surveys, data studies, and an awards programROI: 2000+ backlinks, including 50+ high-DA, DA up 2 points in one year
Get in touch
Let's talk about how you're using content in your business, how you could be using it, and how I can help. Book a chat on my calendar, or feel free to email me.
Get my newsletter
© Logan Sachon. All rights reserved.